ZenX Labs Is Accelerating Alkimi

Unizen: Smart Exchange Ecosystem
3 min readOct 21, 2021

Alkimi is a blockchain-based ad exchange where advertising is priced, distributed, and measured while reducing irrelevant ads and spam. The platform is powered by Constellation Networks Hypergraph Transfer Protocol (HGTP), a feeless, infinitely scalable ledger for instant transparent transactions.

The Alkimi team has over 50 years of experience in the advertising sector.

Ben Putley, CEO — has sold software for over 10 years to global publishers; CNN, Vice, Forbes and ViacomCBS, whilst working for native advertising exchange Sharethrough and more recently News Corp

Adam Chorley, COO — 10+ years of experience including time at Conde Nast (GQ, Vogue, Vanity Fair etc.) helping them to create digital advertising products to support the global commercial strategy.

Chandru Narayana, CTO — 20 years of experience in various disciplines of software development, architecture, management and delivery of complex programmes.

Chandru has worked with clients such as BT, Cisco, Virgin Media and Vodafone in various capacities. He comes with significant experience in overcoming technical, strategic and regulatory challenges in the field of digital advertising.

Unizen is a close partner with Constellation Network and shares the same vision around the future of decentralized tokenized economies. The companies are working together on strategic engagments on a leadership level and Constellation’s community won Unizen’s “Battle of the Alts” listing competition for the $DAG token.

Constellation is known for its unique vision around data on a distributed ledger and is engaged in the federal space with two active DoD and USAF contracts to secure mission critical data. Building one of the few scalable ecosystems in the industry, Alkimi was the first and most successfully incubated company incubated in Constellation’s Flight Program, with over 80 applicants in cohort one and 223 for Q1 2022 cohort.

Alkimi’s $ADS token launched on Lattice Launchpad with a tremendous success of 100x oversubscription and is currently listed on Uniswap and MEXC.

Alkimi is addressing the multitude of issues facing the $340 billion / year digital advertising industry. Digital advertising faces a number of challenges from Google and Facebook monoplising ad spend to fraud, infrastructure costs and opaque data resulting in 49% of every advertisers $ being lost before it reaches the publisher.

Alkimi will bring the best of DeFi to the digital advertising industry with;

  • Transparent Data
  • Instant Transactions
  • Auditiable Data
  • Instant Reconcillation of Payments
  • Fewer, Better Ads

Digital advertising shapes business models and operations in many industries, and there’s a lot of room for innovation.

Building on the success of Alkimi’s incubation and launchpad with Constellation and Lattice; ZenX Labs will accelerate Alkimi. Unizen, Constellation and Alkimi working in close step with each other will faciliate a new ecosystem for advertisers and publishers to trade digital advertising. The Alkimi team are hugely excited to work with Unizen; the senior leadership team will be instrumental in helping Alkimi grow into new regions, a wealth of strategic partners, and developing the Alkimi community.

Alkimi’s token, $ADS, will be available as a DMAS reward.

Useful Links

Telegram — https://t.me/Alkimi_Exchange

Announcements — https://t.me/Alkimi_Exchange_Announcements

Twitter — https://twitter.com/AlkimiExchange

Medium — https://medium.com/@alkimiexchange

Youtube — https://www.youtube.com/channel/UCfvLB-WjXB7oZSeFci-RT5w

Podcast — https://rss.com/podcasts/wearealkimists/

LinkedIn — https://www.linkedin.com/company/72042096

Dex Tools — https://www.dextools.io/app/ether/pair-explorer/0xf5e875b9f457f2dd8112bd68999eb72befb17b03

MEXC — https://www.mexc.com/exchange/ADS_USDT